How to Market to Millennials and Gen Z at Casinos

A casino is a gambling establishment where people play games of chance for money or other prizes. Most casinos feature a wide variety of games, including classic table games like blackjack and poker that require skill and strategy, as well as modern slot machines and roulette. Some casinos also offer live entertainment and dining options.

The thrill of the games and the adrenaline rush that comes with winning are what attracts players to a casino. The lights, the sound of coins clinking in slots (even though most casinos don’t use coins anymore) and the smells of excitement are all designed to trigger our senses. These factors can make even the most jaded person take a step back and marvel at the experience.

Besides the games, many casinos also reward their “good” customers with free goods or services, known as comps. These can include hotel rooms, meals, show tickets and limo service. The amount of comps a player gets depends on how much he or she plays and how long he or she stays at the casino. A good way to find out if your casino offers comps is by asking a representative at the information desk.

While some marketers have been focusing solely on demographics to determine audience behavior, others have taken a more holistic approach to casino marketing by integrating food and entertainment options with gaming. This strategy can help reach millennial and Gen Z customers who are more likely to spend their money on non-gaming offerings than other generations.