Underneath the flashing lights and free drinks, casinos are built on a foundation of mathematics, engineered to slowly bleed patrons of their cash. But even with that in mind, casinos still need to make sure their guests have fun while they gamble.

While many people think of gambling as a negative thing, it’s actually fairly common and accepted. Approximately 85 percent of Americans believe that gambling is acceptable, and the vast majority feel that it’s okay to spend money on games with an uncertain outcome. Whether it’s playing cards or dice, gambling has been a part of human civilization for millennia, and it continues to be a popular pastime today.

Casino is an epic history lesson about Vegas, and there’s no room for good guys in this story of corruption and avarice. Instead, there are plenty of villains, and a sense of tragedy overtakes the characters as they get their comeuppance. It’s a powerful film, and it’s easy to see why Martin Scorsese chose to direct it.

Casinos have much more to offer than their gaming floors, and marketers need to be thinking about all of their different offerings when they plan their marketing campaigns. For example, events and group business are major revenue streams that can help a casino stand out from the competition. To attract event planners, consider using search advertising tools like Cvent’s Competitive Ads to give your property major exposure when they are searching for solutions in the area you serve.