Whether you’re looking to attract big bettors or people who want to have fun, e-sports offer a unique way for players to connect with your casino. By partnering with e-sports teams and platforms, you can reach a new audience and expand your gaming footprint.

Despite their lavish interiors and offerings of free drinks, stage shows and luxurious hotels, casinos aren’t always profitable. Something about gambling seems to encourage cheating, stealing and scamming—maybe because it’s not just a game of chance but a game of skill and ingenuity. It’s no wonder casinos invest so much time and money in security.

Casino was Scorsese’s second big gamble with studio resources after 1995’s Goodfellas, but it paid off, establishing him as the foremost American filmmaker of mob movies. The film stars Robert De Niro and Joe Pesci as a pair of gangster casino owners, and it depicts their violent underworld empire with unflinching honesty.

Today, casinos waft scented oils throughout their ventilation systems to create a manufactured blissful experience that makes customers feel relaxed and happy, keeping them coming back for more. They also display positive reviews and testimonials from past guests and winners to inspire others to play. And with the emergence of virtual reality, augmented reality and immersive gaming, there are many other ways to engage and delight your customers. In addition to the gaming floor, look for opportunities to promote and market other services like luxury hotel rooms, cutting-edge technology, and event and group business to bring in more revenue.