The word casino evokes visions of Las Vegas and Atlantic City. But many cities and states are now legalizing gambling, so there are a lot of places for people to try their luck on slot machines, table games or even sports betting. These casinos bring in tax revenue for their communities and create jobs, but how do they market themselves to attract the right kind of guests?

There are a few tried-and-true casino marketing strategies that can help your establishment stand out from the competition and grow. Read on to learn how to boost discoverability, engage your audience, and more.

Unlike the movies or TV shows you watch, online casino games require more than just your luck and skills. They require strategy, concentration and a high level of mathematical knowledge to win. This kind of mental exercise improves your cognitive fitness, which is essential for success in today’s fast-paced world.

Hobbies like playing casino games also provide a form of escapism. Whether you’re feeling stressed out or just want to take a break from everyday worries, a few rounds of blackjack can divert your mind from the problems you have in life. This helps reduce stress levels and is good for your health.

Unlike brick-and-mortar casinos, online ones offer hundreds, and even thousands, of different games. There are also different types of betting limits, so you can play for as little or as much money as you want. Plus, there are new games being released all the time.