According to the American Gaming Association, about 51 million people, or one quarter of Americans over 21, visited a casino in 2012. From the flashy decor and glistening lights to the sounds of clinking slot machines and the adrenaline rush of winning a game, casinos are a place where thrill seekers come to lose their inhibitions.

Whether or not you gamble, there’s no doubt that Casino is an epic film worth seeing. Unlike other Las Vegas movies that barely scratch the surface of partying and weekend bus trips, Scorsese’s Casino digs deep into the history of the city and its ties to organized crime. The scenes of violence – the torture of Ginger McKenna, the beating of Joe Pesci, and the murder of Sam Rothstein – might seem over-the-top, but they are faithfully portrayed in this true-to-life drama.

In order to attract and retain customers, casinos need to offer a diverse mix of games, including classic table games like blackjack and poker as well as slot machines, and live dealer tables. They also need to be reputable and licensed, and offer convenient payment methods. In addition, they should partner with leading software providers to demonstrate their commitment to quality and innovation. These are tried and true marketing strategies that can help a casino increase discoverability, generate more revenue, and grow into an industry leader.